Case Study · 02 · Full Stack
Equis Amare College Preparatory Academy crest logo, brand identity designed by Prosperity Syndicate

A school being built from the ground up, so we built the whole institution around it. Brand, nonprofit structure, capital raise, website, software, and social, in one engagement.

The Overview

EACPA is a 501(c)(3) college-preparatory academy built around the equestrian student, a real institution, raising capital to open its doors.

When we met them, the vision was extraordinary and still early: a founding idea, a campus, and the ambition to open. What it needed was an institution built around it. We delivered the entire operating front end, brand, nonprofit setup, capital strategy, site, software, and social, so EACPA could meet donors and founding families looking every bit the established academy it is becoming.

The Challenge

From founding vision
to fundable institution.

Launching a college-preparatory academy means standing up an entire institution at once: identity, legal structure, and the systems to enroll families and raise capital.

01
Credibility from day one
A new academy has to look established before it opens. The first task was an identity polished enough for the donors and founding families EACPA was ready to meet.
02
A way to give and enroll
A nonprofit raising capital needs a compliant path to accept gifts and a clear route for families to enroll. Both had to be built and connected end to end.
03
A corporate foundation
Behind a fundable institution sits a 501(c)(3) structure, donor agreements, and governance. The legal and financial spine had to be stood up properly.
04
A brand and traction engine
A new school is built on its waitlist. That meant a full identity, a story, and a social presence to turn early interest into founding families.
Equis Amare College Prep original placeholder website home page before the Prosperity Syndicate rebuild
Before · Home
Equis Amare College Prep original website programs page before the Prosperity Syndicate rebuild
Before · Programs
Equis Amare College Prep original website contact page before the Prosperity Syndicate rebuild
Before · Contact
Before & After

The same pages,
rebuilt to raise.

Scroll inside the window to explore the full page, and switch between the original site and the rebuilt institution.

equisamare.com
Equis Amare College Prep original placeholder website home page before the Prosperity Syndicate rebuild
The Approach

A full stack,
built to open doors.

Six workstreams, coordinated in one engagement, everything a new institution needs to become real and fundable.

Brand Strategy
An institutional start up
A crest, a deep-green and cream identity with a rust accent, and an editorial serif voice, “for the love of horses.” A school that looks established before day one.
Corporate Setup
A real 501(c)(3) spine
Nonprofit incorporation, EIN, governance, donor agreements with a capital-firewall provision, and the legal and accounting partners a fundable school needs.
Capital Raising
A package donors can say yes to
A founding-cohort raise: named giving tiers, a transparent case for support, Candid/GuideStar transparency, and a PCI-compliant donation flow.
Web Design + Build
Nine pages, one institution
Home, About, Program, Campus, Enroll, Team, Blog, Contact, and Donate, each a real destination, replacing three thin template pages.
Software Buildout
Enroll, give, and run it
Enrollment and waitlist capture, secure Givebutter checkout, scheduling, intake, and the back-office tooling to operate the academy.
Social Buildout
A traction engine for the waitlist
Social presence and a founder’s journal, the ongoing story that turns interest into a waitlist and a waitlist into a founding cohort.
Newly Built

Pages that turn a vision
into an institution.

The redesign didn’t refresh three pages, it built the operating front end of a school.

Prosperity Syndicate website redesign for Equis Amare College Preparatory Academy, new nonprofit donation page
Donate · capital firewall, secure givingNew
Prosperity Syndicate website redesign for Equis Amare College Preparatory Academy, new enrollment and waitlist page
Enroll · admissions & waitlistNew
Prosperity Syndicate website redesign for Equis Amare College Preparatory Academy, new campus page, Penn Valley California
Campus · the Penn Valley facilityNew
Prosperity Syndicate website redesign for Equis Amare College Preparatory Academy, new journal and founder letters page
The Journal · founder’s lettersNew
“The barn is not the reward. It’s the classroom.”
The new brand voice · Equis Amare College Prep

A design and infrastructure
to match the brand’s mission.

Brand, capital, software, and the systems to run it, coordinated in one engagement. This is what Full Stack looks like.

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