A functional-mushroom startup, launched from zero. We built the brand and a multi-channel storefront ready to sell direct, subscribe, wholesale, and retail.
The Overview
Sunshine is a daily functional-mushroom brand built for mood, focus, and creativity. It launched with no website, no store, and no brand.
Functional mushrooms are a crowded, skeptical category. A new entrant has to look trustworthy, explain the science without the hype, and sell across more than one channel from day one. We built the entire thing: a warm, ownable brand and a storefront engineered to convert browsers into subscribers, and to open wholesale and retail at the same time.
The Brief
Launch a sellable brand from scratch.
No legacy site to fix. The challenge was building credibility and revenue from zero.
01
Trust in a skeptical category
Functional-mushroom buyers are wary of hype. The brand had to feel clean, credible, and clearly lab-backed, not another nootropic gimmick.
02
Explain the science, simply
Eight mushrooms, a proprietary blend, and a dosing story to tell, without burying shoppers in jargon or scaring them off.
03
Sell on more than one channel
A startup cannot lean on one funnel. It needed direct sales, subscriptions, wholesale, retail, and affiliate, all from launch.
04
Convert and comply
A storefront that turns interest into repeat orders, with the COA transparency and FDA disclaimers a supplement brand requires.
The Build
Take the tour.
Every page, built to sell. Scroll inside the window to explore, and switch between the pages we shipped.
sunshine.com/shop
Live build
The Approach
What we built.
A brand and a revenue engine, designed to sell the moment it went live.
Brand Identity
Warm, sunny, trustworthy
A sun-mark logo, a bright orange and calm teal palette, and a friendly-but-credible voice that makes a supplement feel like a daily ritual, not a gamble.
E-Commerce Build
A storefront that converts
Product pages, cart, reviews, bundles, and a promo system, designed around a clear path from first visit to first order.
Subscription & Bundles
Recurring revenue from day one
Subscribe-and-save and multi-bag bundles built in, turning one-time buyers into a predictable monthly base.
Wholesale & Retail
B2B channels, ready to apply
Dedicated wholesale and retail-partner funnels with application forms, Net 30 terms, master-case pricing, and merchandising support.
Science & Compliance
Proof, not hype
A Science page that explains the eight-mushroom blend, plus a Quality page with lot-by-lot Certificates of Analysis and the required FDA disclaimers.
Content & Affiliate
A traction engine
An SEO journal, newsletter capture with a launch promo, and an affiliate program, the top of a funnel that keeps filling itself.
“Tested. Standardized. Transparent.”
The new brand voice · Sunshine Mushroom Wellness
Launch it right.
Brand, storefront, and every channel to sell on, built to convert from day one. That is a Startup Package.
